Traveling can be stressful, and a little assistance along the way can make a big difference. With this in mind, we developed smart contextual messages for the MCO app—intelligent notifications generated based on users’ locations and flight information. At home with an upcoming flight? The app reminds users to leave on time and shows the fastest route to the airport. At the airport, a notification alerts travelers when it’s time to head to security. Upon landing back at MCO, the app guides users back to their parked vehicle with a notification that recalls its location. These smart features not only enhance travelers’ experiences but also strengthen engagement with the airport by naturally highlighting amenities such as shops and restaurants.