I am thrilled to introduce Framna, the culmination of our journey as agencies, Bontouch, Move, and Shape. After merging a year ago, we took the time to consider our new brand identity carefully, and now we are proud to share it with everyone.
Our brand
The name Framna is rooted in Old Norse, reflecting our Nordic heritage and meaning ‘to bring forward’, ‘to produce’, and ‘to evoke or imagine’. In other words, shaping the future and what is coming. It embodies our ambition and continuous drive to extend and expand our capabilities in the digital product space, creating innovative and forward-thinking products that help businesses become leaders within their categories – because when it comes to digital products, it’s a ‘winner takes all’ market.
Our rebranding to Framna represents a consolidation of our strengths, merging the best of Bontouch, Move, and Shape to create the future of digital products. Our trusted client partnerships are a critical component to our success, because we create impactful digital products in close collaboration with our partners. This collaboration model and mindset is so ingrained into our beliefs that we have embedded it into our brand mark, representing both the letter ‘F’ for Framna, and the ampersand (&). Framna & Partner. Tightly connected.
Our ambition
We have set an ambitious goal to become the world’s leading digital product agency! This aspiration is a natural extension of everything we have achieved so far, having built some of the most widely used digital products for the most well-known brands in the Nordics and globally. Reaching millions of users every single day. It also means, continuously raising the bar and being world-class in three key areas that we’re committed to:
Products – We aim to define, design and build the most meaningful, cutting-edge digital products that delight users and drive business value for our brand partners. We do this by mastering the best full product-life-cycle methodologies, and in tight bonds to the leading technology and platform providers. By setting new benchmarks for product experience, we help our partners become leaders in their respective markets.
People – We strive to be a workplace that attracts and retains the best and brightest talent from across the world. People who care deeply about our partners, our products, and their colleagues. Our teams thrive when diverse competencies and perspectives unlock new insights, ideas, and value for our partners. Everyone’s benefiting from our ‘galaxy brain’, a vast mesh of knowledge and expertise available to everyone, everywhere, all the time.
Partners – We attract the most ambitious brands and businesses that aspire to be product leaders in their categories. Our partners value quality and understand that their competitive advantage and ability to drive business outcomes lies in delivering exceptional user experiences, excellent utility, and pushing the boundaries with innovation to stay ahead of their competition.
Fulfilling our ambition requires scale, so we will be growing rapidly in the coming years, welcoming thousands of new colleagues across the world. This growth will occur both organically and by welcoming other like-minded agencies to join Framna—teams that share our cultural values, deep product focus, and ambitious vision.
Our guiding principles
At Framna, we are committed to being ‘the inspiring partner’ in all that we do. This is a standard we hold ourselves accountable to, and in order to maintain this standard, we adhere to a set of principles that are intrinsically linked to our identity and the way we operate.
- Ignite passion: We approach each project with enthusiasm and a curiosity to discover new perspectives.
- Build trust: We nurture deep relationships based on mutual trust and continuous learning.
- Craft excellence: We strive for perfection at every stage, from strategy and design to implementation and delivery.
- Uphold integrity: We put people before profit and make decisions consistent with our values and principles.
These guiding principles are shared by our 550+ colleagues in eight studios worldwide. They continue to give us direction as we grow into new markets in the years ahead.
My excitement
I am deeply humbled by having recently joined Framna and to have the opportunity to work with such capable, innovative, forward-thinking, and good-spirited people. A team whose work has been widely recognized, whether in the form of industry awards; recognition by our technology partners like Apple, Google, Amazon, and Microsoft; or our loyal brand partners who have trusted us with their digital products for years. And if anyone can fulfil the ambition we have set, I’m confident this is the team. I’m just honored to have the opportunity to be part of this remarkable journey we have ahead of us.
Sincerely,
Joacim M. Jeppesen
CEO Framna
